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Thousands of Children to Participate in Lemonade Day 2012

Save the Date: May 19, 2012

March 2012

Inventor and prolific entrepreneur Scott Jones, Mayor Greg Ballard and representatives from local businesses and community groups kicked off the Lemonade Day 2012 season along with participating children at DeveloperTown recently. Presented by Teachers Credit Union, Ice Miller and ChaCha, Lemonade Day is a free Greater Indianapolis-area initiative designed to teach Kids how to start, own and operate their own business: a lemonade stand. Kids set up their lemonade stands on Saturday, May 19 – Lemonade Day – all over the nine-county region.

"We have been amazed by the community's response to Lemonade Day. In our first year, we set a national Lemonade Day record by signing up the largest number of kids in a city's first year," said Jones. We still hold that record today, with more than 40 cities around the country now participating. Year three will be the best yet. Indianapolis-area kids are leading the way, and 10 to 20 years from now they will be innovators, transforming our city – and maybe the world – with their ideas and talents."

In 2010, Lemonade Day's inaugural year in Indianapolis, more than 7,400 kids participated. Last year, the number rose to 10,000. Collectively, the kids who participated in Lemonade Day last year generated more than $1.3 million in revenues on one day. The goal for 2012: 15,000 kids and $2 million! Next week, Lemonade Day Indianapolis will distribute materials to dozens of community groups, through which children sign up for the program.

"Lemonade Day teaches children the importance of financial responsibility and philanthropy," said Mayor Ballard. "This program creates young entrepreneurs who will draw from lessons and skills learned as they move forward in life. I encourage the public to visit participants' lemonade stands on May 19."

About Lemonade Day

Lemonade Day is a national initiative. Scott Jones started Lemonade Day in Indianapolis after being approached to spearhead the initiative by entrepreneur and founder Michael Holthouse. On Saturday, May 19, 2012, kids across the Greater Indianapolis area will set up their lemonade stands, sell lemonade and become lemonade tycoons! In the weeks leading up to Lemonade Day, kids pair up with a caring adult, sign up and work together through lesson plans about how to start a lemonade business. Kids get to keep the money they earn on Lemonade Day and are encouraged to "save a little, donate a little and spend a little." Kids also participate in fun contests and workshops along the way. For more information, visit www.indianapolis.lemonadeday.org.

Tags: Kids, News, Online Spotlight

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