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Community Spotlight


Online Clicks Earn Schools Cash This Holiday Shopping Season


175 merchants award eBoxTops® through online purchases




November 01, 2011
On Black Friday, consumers are encouraged to flock to retailers when the clock strikes midnight, push through throngs of people and waste time in line. Savvy shoppers, however, can skip the Black Friday chaos, shop from the comfort of home and raise money for their favorite school all at the same time.

General Mills' Box Tops for Education® online Marketplace is a shopping portal featuring more than 175 retailers, such as Target, Bloomingdale's and Best Buy. Since 2006, purchases made through www.btfe.com have raised more than $1 million for schools. Cash that schools can put toward anything they need – things such as library books, playground equipment, field trips and more.

With each qualified online purchase through www.btfe.com, eBoxTops® are earned and given to a school of the purchaser's choosing. Schools can earn up to 15 eBoxTops® for every $10 spent. More than 90,000 schools across the country participate in the Box Tops for Education® program.

"While clipping Box Tops is an easy way for schools to earn the cash they need, shopping through www.btfe.com makes earning even easier because there is no clipping at all," said Kim Bow Sundy, brand manager for General Mills, Box Tops for Education.

"You simply shop online and are automatically credited to the school of the shopper's choice. For relatives, neighbors and those who may not have school-aged children anymore, it's an easy way to continue to support educational efforts."

Additional retailers that award eBoxTops® for online purchases include: Walmart, The North Face, Chefs, Crate & Barrel, Gap, GapKids, GapMaternity and Expedia. Check out www.btfe.com for all the participating stores. With categories ranging from apparel and accessories to electronics and toys to travel, home and books and magazines, there is something for everyone on holiday gift lists.

About Box Tops for Education

General Mills' Box Tops for Education® program offers families easy, everyday ways to earn cash for their designated school. The program started in 1996 and over the past 15 years, more than 90,000 schools have earned over $400 million through Box Tops for Education®, including more than $59 million last school year.

Collected Box Tops coupons are sent to General Mills, who sends the school a check, equivalent to 10 cents for each Box Top redeemed. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Box Tops Marketplace®, and Reading Room program components, to spend on anything they choose. For additional

information, check out www.btfe.com.

About General Mills

General Mills is one of the world's leading food companies, operating in more than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2011 net sales of US$14.9 billion.


Tags: Local, News

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