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Trick-or-Treat for Unicef
Trick-or-Treat for UNICEF

Trick-or-Treat for Unicef

The 62nd annual Trick-or-Treat for U | September 18, 2012 | 08:33 AM

Children and adults who Trick-or-Treat for UNICEF will now have the chance to choose from among six new character boxes or create their own design this Halloween.

New York, NY (July 16, 2012) – Trick-or-Treat for UNICEF, one of the longest-running youth volunteer initiatives in America, returns for its 62nd year with a new look encouraging kids to raise money for UNICEF and make a unique and positive difference in other children's lives. For more than 60 years, America's youths have celebrated Halloween by going door-to-door collecting money for UNICEF. This fall a new cast of characters will be featured on individual collection boxes; transforming the iconic orange box in a way that allows children to express themselves while helping to raise funds for those in need around the world.

"Trick-or-Treat for UNICEF is a powerful way for parents to teach their children the value of helping others and for kids to learn about the world," said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. "This Halloween, we continue that great tradition and add a fun twist by encouraging kids to get creative with their collection boxes."

A monster, black cat, princess, pumpkin, vampire and a witch are among the new selection of characters this year.

Blank collection boxes are also available for kids and adults to design their own boxes with UNICEF' first-ever "Create-a-Character" contest. Participants are invited to design and submit their own Halloween character for a chance to be selected as Trick-or-Treat for UNICEF's 2013 limited edition collection. A winning design from each category (children grades K-3, children grades 4-6 and participants 13 years and older) will be chosen and announced on Halloween, Oct. 31. The contest will run from Sept. 1 through Oct. 26. Visit trickortreatforunicef.org to submit designs online.

To order Trick-or-Treat for UNICEF collection boxes and fundraising kits which include blank collection boxes, visit trickortreatforunicef.org or call 1-800-FOR-KIDS through Oct. 26. Supporters can donate $10 to Trick-or-Treat for UNICEF on their smart phone by texting the word "TOT" to UNICEF (864233).

Trick-or-Treat for UNICEF— the original Kids Helping Kids® campaign—has raised more than $167 million for UNICEF's lifesaving programs worldwide. The campaign owes its success over the years not only to the children, parents and educators who have taken the initiative to participate, but also to a wide array of companies and organizations that serve as invaluable partners. The U.S. Fund for UNICEF is grateful for the support of our National Sponsors Key Club International and Starcom MediaVest Group; along with Promotional Supporters American Airlines and Coinstar, Inc.

National Sponsors

Key Club International continues its support for Trick-or-Treat for UNICEF. To date, the longstanding partnership between the U.S. Fund for UNICEF and Key Club International has raised more than $5 million for UNICEF. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students.

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