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McDonald's® Kicking Off the Road to the 2014 Fifa World Cup™
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McDonald's® Kicking Off the Road to the 2014 Fifa World Cup™

Player Escort program gives soccer fans a once-in-a-lifetime trip to Brazil, grants to benefit local youth soccer organizations


March 17, 2014 | 08:48 AM

McDonald's of Central Indiana has partnered with Indiana's new professional soccer team Indy Eleven and is giving one young soccer enthusiast the opportunity to join United States soccer stars competing for the 2014 FIFA World Cup™ title in Brazil and also secure a $1,000 grant for a local soccer organization.

The McDonald's Player Escort sweepstakes gives 25 children ages 6 to 10 nationwide the chance to travel to Brazil and walk hand-in-hand with some of the world's best soccer players as they take the field for a 2014 FIFA World Cup™ match. One Player Escort along with their parent or guardian could represent Central Indiana and embark on a four-night, five-day trip to Brazil, with the first stop in Rio de Janeiro. The 25 McDonald's Player Escorts will lead players onto the field in one of four match cities – Rio de Janeiro, Natal, Manaus or Recife. Parents or guardians in Central Indiana can visit www.McdOneGoal.com between now and April 6 to enter the sweepstakes.

"Central Indiana is a growing soccer town and brings together fans from all walks of life," said Bob Jedele, McDonald's Owner/Operator and Central Indiana Co-Op President. "We are excited to partner with Indy's new professional soccer team to send one lucky soccer fan to the World Cup for a once in a lifetime experience."

Globally, McDonald's will send 1,408 children to Brazil to serve as Player Escorts and support their country's players during the month-long competition, which starts June 12 and culminates with the championship match on July 13. During their time in Brazil, Player Escorts and their parent or guardian will experience the thrilling atmosphere of the FIFA World Cup™ and the lively surrounding culture.

McDonald's Player Escort program began in 2002 at the FIFA World Cup™ in South Korea/Japan. Since that time, McDonald's has given more than 6,000 children from around the world the chance to lead a player into the stadium. Additionally, McDonald's has been a supporter of soccer at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup™ since the United States Tournament in 1994, continuing for each FIFA World Cup™ through to the 2014 FIFA World Cup Brazil™.

About McDonald's

McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Approximately 90 percent of McDonald's 14,000 U.S. restaurants are owned and operated by independent businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@MyIndyMcDonalds) and Facebook.

About U.S. Soccer

Founded in 1913, U.S. Soccer is the non-for-profit, governing body of soccer in the United States and has helped chart the course for the game for more than 100 years. During this time, the Federation's mission statement has been clear and simple: to make soccer, in all its forms, a pre-eminent sport in the United States and to continue the development of soccer at all recreational and competitive levels. To that end, the sport's development and growth in the United States during the past 25 years has been nothing short of remarkable as U.S. Soccer's National Teams have continually succeeded on the world stage and, with the assistance of its members, the fan support and participation in the game continues to reach new heights. For more information, visit www.ussoccer.com.


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